Looking to become certified in Google Ads? This step-by-step tutorial will show you how to obtain your Google Ads accreditation.
A crucial accreditation for marketers is Google Ads certification.
One of the few methods that can be used consistently to demonstrate a specific level of expertise or topical relevance.
Although it is not an exclusive badge, obtaining it needs a certain amount of effort to master the ideas or experience in regular Google Ads use.
The definition of Google Ads Certification
Google certifies marketers as experts in online advertising through the Google Ads program.
People who pass the Ads certification examinations receive a unique certificate, and if they are connected to a business, they can add their names to the list of Google Partners for that business.
The program has changed over time, just like many other Google initiatives, assets, and products.
Previously, the certification program was a stand-alone one with a fee associated with taking exams.
That changed after the Google Partners program was established, and it has continued to alter after the Google Academy for Ads was switched over in 2018 and more recently, Skillshop was rebranded.
Individual certification still uses the same training materials and tests as it did a few years ago (before Google AdWords was rebranded as Google Ads).
For individuals and students, however, the affiliation with the Google Partners program, the switch to a standalone platform, and more recent modifications over the years can be perplexing.
Over the years, certification has evolved into a minimal or expected need for agencies and businesses, even for entry-level search marketing employment.
Even if I hire someone who will go through our training program, I am confident that they were willing to put in the time and recognize how important it is to take the necessary steps to become certified.
In comparison to what can be found in a school textbook on how Google Ads function, having that basic level of subject matter exposure from Google is considerably more detailed.
Additionally, it is advantageous to link the already-certified person to the Google Partner account of my business.
This step-by-step article offers a walkthrough of the procedure for becoming Ads certified because doing so the first time or returning to Skillshop and running into the new system and format can be perplexing.
1.Create or select your Google Account in step one.
Decide which Google account will work best for your certification as a first step.
Your employer or agency email address will probably be necessary if you work there.
Choose a Google account that you want to have your certification linked to both privately and publicly if you're an individual pursuing certification on your own.
This can be a Google account you create linked to any personal email account, such as Gmail.
Creating a new account is simple at
http://accounts.google.com.
Step 2: Begin using Skillshop
Make sure you sign out of any additional Google accounts once your Google account is in order.
When you are simultaneously logged into numerous accounts, there may be confusion or login difficulties, similar to some other Google products.
Go to the page when you're just logged into the account you want to utilize for certification.
Go to the page when you're just logged into the account you want to utilize for certification.
https://skillshop.exceedlms.com/student/catalog/list?category_ids=53-google-ads.
You can click into the precise certification you wish to begin with by finding it here.
Read the overview information in the particular certification.
Click the Get Started button when you're ready to get started.
It might be necessary for you to do another authentication with the Google account you have created and intend to use.
The terms of service will also be offered to you if this is your first time using Skillshop.
Once verified, a choice to share your account certification status with your business and Google Partners account is made available to you (more on that later).
You can choose "no" to skip this stage if you aren't a Google Partner or aren't connected to a business. (You can also go straight to Step 5 below.)
Step 3: Exam preparation
Google offers both their more in-depth training materials and simple instructional information.
The particular certifications for Google Ads include:
Apps for Search Display Measurement of Video Shopping
I advise starting with the Google Ads Search Certification initially if you are completely new to ads and the certification examinations.
The most frequent form of advertisements that a business will run are search ads.
But if something like shopping is where your attention is more concentrated, then start there.
When you click on any of them, alternatives to get started will be displayed, including a brief knowledge exam and other resources.
To complete the training material specialty, you should allocate at least a few hours of time.
Even if you complete the courses more quickly, it is still a good idea to do so if you have experience managing Ads campaigns or have more exposure.
The practice questions are quite beneficial because they follow the same pattern as the actual exam questions.
Don't skip the training material unless you have prior certification and/or some level of advertising experience.
Step 4: Accomplish the Test
You must successfully complete the test in one of the relevant certification specializations in order to become certified.
After that, you will receive your accreditation for that particular product focus area.
You can choose to stop after completing one specialization or keep continuing through further specialties until you have acquired and mastered every specialization that is necessary for your desired qualifications.
Nothing prevents you from taking all of them if you're a test-taker or an overachiever.
There is a waiting period before you can retake an exam if you don't pass. The only real consequence of failing to pass is that.
Step 5: Connect with Google Partners (optional)
Disclaimer: Starting in 2021, the Google Partners Program's standards will change. They were supposed to update in the middle of 2020, however they were postponed. Prior to revisions in 2021, this information applies to the present procedure.
You must have shared your account with your company in order to connect your personal account with it in order to receive credit toward Google Partners and other perks.
You can go back and complete this step right away if you skipped it or say no.
Click My profile after selecting your user symbol in the top right corner of Skillshop while you are still logged in.
Next, select Edit profile in the upper right corner. You once more have the choice to share with your company on this page.
The completion of your profile information is necessary for this process since it verifies and establishes a connection between you and your business on your end.
On the other hand, the administrator of your Google Partners profile must make sure they have set up a user account for you in Google Ads and confirm they can see it connected in the Partners tab in Google Ads in order to validate from the Google Partners side.
As Google uses this to match up to your Skillshop account, that account must be linked to the business master account that is a Partner.
Please be aware that this procedure as well as some of the prerequisites for partner status are expected to change in 2021.
Conclusion
Once you have earned your certification, you should feel pleased with yourself.
It requires efforts to go through the learning materials and/or to have worked in ads for a while to pass, even though certification is required by many hiring managers and companies.
These can be excellent supplementary qualifications and specialities to obtain as well, depending on your function and career path.
Keep track of the expiration dates of your exam credentials so you can renew in time.
You can expand your knowledge and credentials for specialization by taking additional examinations on Google Ads product specialties offered by the Ads suite.
As a result of associated individuals passing further exams on the relevant subtopics, partner organizations can acquire specific specialities, which benefits both the certified individual and the business.
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