5 Experts Explain How to Use Google Ads Keyword Planner

Writing blog content for our clients was one of my duties when I worked for a digital marketing agency.

We needed to conduct some SEO study in order to do this because we wanted to increase organic traffic. I therefore conducted keyword research to see what the intended readership was interested in reading.

I was able to use the keywords to generate topic suggestions and pillar page ideas while also compiling a list of potential keywords.

The Google Ads Keyword Planner is a crucial tool for marketers because of this.

In essence, the Google Ads keyword planner is a free tool you can use to conduct keyword research, come up with keyword suggestions, and support your pay-per-click campaign.

Although using this tool requires a Google AdWords account, which also requires billing information, you are never required to conduct a campaign or make a purchase.

Let's go over how to use the Google Keyword Planner and incorporate it into your approach in the sections below. Next, we'll explore some additional, cost-free options.

Google Keyword Planner: How to Use It

1. Identify potential keywords.
2. View the number of searches.
3. Analyze the search purpose.
4. Plan your search engine advertising.
5. Find competing keyword.

1. Develop keyword concepts.

The keyword planner should be used mostly to generate keyword suggestions. You'll begin by entering a few keywords that you came up with in advance.

I wrote "best CRM," "customer relationship management system," and "client management system" in the sample below.

Then, the tool produced a list of more than a thousand keywords. From a cursory glance at this list, I can see that readers are interested in learning about the best free CRMs and the best CRM for small enterprises. You may use those two excellent blog topics as the focus of your post.

The keyword planner will assist you in coming up with other related keywords to include in your search after your initial term suggestions pop up. At the top of the website, under "Broaden Your Search," is a section like this. It appears as follows:

Google's keyword planner will also provide you with data for each keyword recommendation, such as the average monthly searches, the level of competition, and the PPC bid range.

Remember that the competition refers to how many advertisers are placing bids on that phrase in PPC advertisements, not how difficult it is to rank for that keyword. It's still a helpful column because keyword bidding indicates commercial intent that's more likely to result in a conversion.

What do the authorities have to say, though?

Use low competition keywords, according to Daniel Lofaso's digital elevator marketing strategy.

Lofaso claims: "If SEO experts want their sites to compete with the big boys, they must incorporate low competition keywords into their overall plans. Low competition keywords can be found by performing little to no link building and having little to no domain authority."

2. Consider search volume.

The monthly search volume is an additional relevant metric on the Google keyword planner (MSV).

The MSV can be found in the second column when you're coming up with keyword suggestions. Google offers you a wide range for the MSV, as you can see from the sample above.

But do not worry. By choosing keywords and including them in your "plan," you can still get a reasonable notion of a more precise number. The impressions can be seen in the "plan overview" section. This figure typically comes pretty close to the average MSV.

Additionally, you can use the location filter on the keyword MSV. For instance, it's possible that Florida has a greater MSV for the keyword "charter schools" than California does.

You will have a detailed map of your plan. By state, city, county, or area are some possible groupings.

You can also have a peek at an MSV forecast. This might aid in forecasting seasonal tendencies.

Let's now talk to an authority:

WordStream Marketing Strategy by Dan Shewan Mix low and high volume keywords appropriately.

Shewan claims: "To draw external connections and build more authority in your niche, newer sites or those with lesser domain authority may choose to target lower-volume, less competitive keywords. While you can get more assured and/or aggressive in your keyword targeting over time, remember to make sure the phrases you're focusing on are pertinent to your company and your website as a whole."

3.Assess the purpose of the search.

Before you start producing a piece of content or creating ad text, you should comprehend the search intent once you've compiled a list of keyword possibilities.

What the reader really wants to know is what the search intent is. When someone types in "best CRM," they most likely are just starting their search. They want to read reviews, find comparisons, and learn about the various types of software that are available.

Start by examining the advertisements that appear at the top of the search results page when you enter a keyword to determine search intent. It's beneficial if businesses like yours participate.

Then, you may browse the organic search results to observe the different kinds of articles being created. It should be simple to determine the purpose of a search.

You may be asking yourself, "Why is search intent so crucial? " According to expert Rachel Leist, it's a crucial ranking element:

HubSpot marketing strategy by Rachel Leist In every piece of material, take user issues into account.

User intent is currently one of the most important variables in your capacity to rank highly on search engines like Google, according to Leist. Today, it's more crucial for your website to answer the issue a searcher was trying to solve than it is to merely contain the keyword they chose.

4.Plan your search engine marketing.

You may create Google advertising with the help of Google's keyword planner.

You can acquire search volume and projections for keywords that you intend to utilize in a PPC campaign by logging into your keyword planner. You can use this area of the keyword planner to assist in running Google ads.

You may see how many clicks and impressions you might receive if you ran Google advertising targeting the keywords after entering them. The average cost, click-through rate, and cost-per-click are also included.

You might be able to leverage your CRM and web analytics to directly inform your ad campaigns if you wish to start using Google advertisements. For instance, HubSpot CRM enables users to make advertising directly from the portal.

However, let's hear from a professional:

Using the HubSpot marketing strategy, Christina Perricone High ROI might result from Google Ad campaign optimization.

According to Perricone, "Google Ads have a click-through rate of around 8%. 180 million impressions from display advertising are generated per month. Paid adverts on Google receive 65% of clicks from individuals who are prepared to make a purchase. 43% of buyers make a purchase after seeing an advertisement on YouTube.Google Ads do indeed work, then. You may develop a high-ROI marketing plan with an optimized lead flow and advertising strategy.

5. Research keyword competition.

Last but not least, monitoring what the competition is doing is a fantastic method to leverage Google's keyword planner. To find out which terms a rival is ranking for, you can search for their website.

Simply enter a competitor's URL into the keyword search field. We mentioned keywords that Salesforce is ranking for in the example below.

You might come up with a completely new list of keywords to target by looking at the keywords of the competitors. They'll also assist you in coming up with content ideas. You may, for instance, seek for content holes in your rivals' offerings.

What SEO guru Neil Patel has to say is as follows:

Marketing strategy developed by Neil Patel: Make use of your rivals as your strongest allies.

Patel claims: "Your consumer has a different demand and will utilize a different set of keywords at every point of the customer journey. Finding a list of keywords for each phase of the journey is the current objective."

Although Google's keyword planner is free and you can accomplish a lot with it, you must an AdWords account or to execute a campaign in order to obtain more precise MSV figures. For this reason, in addition to Google's keyword planner, we've compiled a list of completely free keyword tools you can use:

Alternatives to the Free Keyword Planner

1. Respond to the public

The keyword research tool Answer the Public is excellent for coming up with queries that your target audience might have.

The website will generate a list of queries based on the keywords you enter. This works really well for me when I'm attempting to come up with cluster ideas for a pillar topic.

This tool will also assist you in determining search intent by responding to the queries, "What do readers want to know?" and "What are their top questions?"

2.Google Trends 

Google Trends is a great resource for term searches by location. This is extremely useful when choosing which regions to focus a PPC campaign on.

Additionally, if you want to increase organic traffic, this is useful. If your business operates a physical location, you should concentrate on local keyword searches.

In every state in the US but Nevada, more people search for Taylor Swift than Kim Kardashian, as shown in the amusing sample below.

3. Keyword Explorator

When coming up with keyword suggestions, one of the first things you'll do is Google them. Google will display your search intent and provide more long-tail keywords or related topic ideas.

This procedure is made simpler using Keyword Surfer. When you search for a phrase on Google, this Chrome extension will display both the global and national MSV.

Below is an example of a search for "best CRM." You can find both the global and national MSV in the search bar at the top. Similar keywords and the corresponding MSV are located on the right-hand side.

A crucial part in any content or PPC ad campaign is keyword research. You may start organizing your content and ad campaigns once you have a list of your target keywords.