To help advertisers upgrade their own Local and Smart Shopping campaigns to Performance Max, Google is releasing a tool.
A solution that enables marketers to automatically upgrade some Smart Shopping and Local Campaigns to Performance Max is now available through Google Ads.
Google announced earlier this year that Smart Shopping and Local campaigns would be discontinued because Performance Max provides the same fundamental capabilities.
Around the end of September, Google will automatically upgrade campaigns to Performance Max. Advertisers are urged to improve their advertisements in advance nevertheless.
The self-upgrade tool is described here, along with information on how to use it and when it will be accessible.
Utilizing the Self-Upgrade Tool for Google Ads
By clicking the link in a notification or from the Recommendations or Campaigns page, you can use Google's self-upgrade tool for Local and Smart Shopping campaigns.
It only takes one click to upgrade. The example shown below:
Your new Performance Max campaigns will use historical campaign performance from your previous Local efforts. Conversion goals, budget, creative assets, and bid strategy are just a few of the campaign settings that will migrate.
Local campaigns will be set to "removed" following an upgrade, making it unable to amend or reactivate them.
Availability
According to Google, the self-upgrade tool will be made available in stages during August and the first few days of September.
Around the end of September, Google will automatically upgrade your Smart Shopping and Local campaigns if you decide not to use the self-upgrade tool.
In 2023, Google will automatically upgrade all campaigns that weren't upgraded in September. To reduce commotion throughout the holiday season, this is being done.
Before your campaigns are automatically upgraded, Google will notify you.
Reviewed by F415AL
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August 24, 2022
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