The Best 6 Alternative Ad Networks to AdSense for Publishers

 Are you a publisher seeking an AdSense substitute? Do you want to get the most out of each impression and click in order to maximize your ad revenue? If so, this article will be very helpful to you.

It will cover the six top ad networks that are excellent substitutes for AdSense as well as their advantages and disadvantages.

We'll examine which network is best for particular genres of content as well as any additional features or advantages users should take into account before choosing.

You ought to be able to choose which one works best for your website after reading this article!

Define AdSense.

Google's well-known AdSense platform enables publishers to make money off of their content. It offers a simple way for website owners and app developers to monetize their apps and websites through contextual ads, search results, and video ads.

A straightforward Google code snippet makes it simple for publishers to incorporate AdSense into their websites or mobile applications. They can track ad performance and revenue in real-time using this platform. Additionally, it offers trustworthy payment options, ensuring that you never lose out on a paycheck.

However, using AdSense has some drawbacks.

For instance, because of its strict policies, the application process may take weeks before approval is granted.

Additionally, since AdSense only accepts common formats like text links, display banners, and video ads, the selection of available ad formats might not be sufficient for some niche markets.

Additionally, if any policy violations are committed, such as invalid clicks or deceptive advertisements, your account may be suspended.

Why Do You Need an Alternative to AdSense?

More control over where your ads appear on your website is the main advantage alternative ad networks have over AdSense.

This can be particularly helpful if you want to target particular audiences or alter how particular ad types appear on your website. Furthermore, some alternative ad networks might offer CPMs (cost per thousand impressions) that are higher than what AdSense does.

Alternative ad networks also frequently permit different types of content than AdSense, which makes them appealing alternatives for people who don't meet all the requirements that Google currently expects when approving accounts.

However, bear in mind that even though it might be simpler to be accepted into an alternative network, you must still ensure that your website satisfies any quality requirements established by each network before being permitted to participate in its program.

Let's talk about each of them now:

1.Codefuel is the best overall.

A search monetization tool for publishers is called CodeFuel. Publishers can use this platform to increase sales, audience engagement, and customer loyalty. They can also use it to optimize search traffic for better conversion rates.

Through CodeFuel, publishers can monetize their mobile apps, browser extensions, websites, and search engines. This network's established relationships with search engines like Bing allow it to offer higher payouts than some of its rivals. CodeFuel is available for projects with budgets of $10,000 or more, and publishers can use the CodeFuel HUB to track and improve the performance of their campaigns.

Features Spotlight

• Monetization of websites
• Monetization of apps
• Search mediation

Pros and Cons 

Pros :

• A single dashboard can be used to manage all monetization options.
• a variety of monetization options across different platforms
• tools for tracking and analyzing the success of campaigns.
• Access to the best Google AdSense programs is made possible through integration with over 1200 high-quality publishers.
• You can use high-quality search results, shopping, news feeds, and advertisements to boost sales.

Cons :

• Needs a medium-sized audience to find high-intent clients or visitors.
• The best network for small publishers might not be this one.

What We Find Most Pleasant

We see how quickly CodeFuel was able to monetize Firefox and Chrome browser add-ons, assisting the app developer to boost their revenue. The review might take longer if AdMob (AdSense for apps) were involved.

2.Ezoic

Ezoic is an ad network that offers a variety of services for website monetization and caters to publishers. It provides advanced analytics capabilities, Google AdSense integrations, header bidding technology, and performance-enhancing optimization tools powered by machine learning.

All of this makes it a desirable option for publishers looking for a reputable Google AdSense substitute.

Features Spotlight

• Website Revenue Generation
• AI improvement
• Integrate Cloudflare for nothing

Cons and Benefits

Pros:

• increased potential for revenue By automatically experimenting with various ad combinations on each pageview, Ezoic's artificial intelligence (AI)-driven algorithms can help you maximize the revenue from your website.
• Automation: Its automation features make managing multiple websites simultaneously without manual intervention simple.
• Comprehensive reporting: You receive in-depth analysis of ad performance so you can monitor advancement over time and make necessary adjustments.
• head integrations for bidding Through its integrated header bidding solution, you have access to premium demand partners, enabling you to increase your inventory sales revenue.
• devoted client service If there are any problems during setup or operation, the business has excellent customer support that is available 24/7 via email or phone call.

Cons

• The platform has a fee structure attached to it.

What We Find Most Pleasant

There is no minimal traffic requirement for Ezoic. If you have at least 10,000 monthly page views, you can also access their premium ad pool.

3.Adcash

An online advertising platform called Adcash has been in operation since that year. Global publishers, affiliates, media buyers, and networks are served by this platform. Adcash provides cutting-edge optimization technology that can produce fruitful outcomes.

With the help of relevant ads, publishers can easily monetize web traffic, which boosts conversions and income. Quick payments, real-time reporting, clean ads, anti-adblock technology, easy integration, global coverage, and optimized ROI are just a few of the useful features that Adcash provides.

Features Spotlight

• PayPal provides quick payments
• Live statistics
• Clean advertisements
• Anti-adblock software
• effortless integration
• worldwide coverage
• Reporting in real time
• improved ROI

Pros and Cons

Pros:

• There are various ad formats available.
• The cost of handling transactions is not increased.
• offers technological alternatives to adblocking.
• potential to boost sales
• There are numerous ways to pay.
• enables all traffic types
• excellent customer service

Cons:

• Publishers are not able to sign up for a referral program.
• lower CPM pay rates in comparison to some competitors.

What We Find Most Pleasant

We observe a 20% increase in ad earnings for many publishers.

4.Media.Net

Publishers can use the ad network Media.net as a good substitute for AdSense.

With access to thousands of premium websites, it is one of the biggest contextual networks in the world and enables publishers to monetize their websites with display ads. This network's advantages over rival networks include the following:

Highlights of Features

• Simple Approval
•  Higher CPC for Niche Lifestyle Blogs.

Pros and Cons

Pros:

• Access to high-quality demand sources: Media.net's technology enables it to quickly and efficiently deliver relevant ads on publisher websites while maintaining user experience and performance on well-known, widely-accessible websites.
• Comprehensive reporting system: Publishers can better understand which campaign types are most successful at bringing in money from their site thanks to Media.net's reporting feature, which offers detailed information about how each campaign is performing.
• Advanced optimization features: Media.net also provides its clients with advanced optimization tools like frequency capping and auto-bidding that help them get the most out of their investments.

Cons:

• There are fewer support options available for publishers outside the US and UK, and there are lower fill rates in comparison to other sizable ad networks.
• Additionally, because it focuses on providing contextual advertising solutions rather than programmatic buying or retargeting services, this platform might not be appropriate for all kinds of businesses.

What We Find Most Pleasant

Despite these drawbacks, Media.net is still a top option for webmasters looking for a trustworthy AdSense substitute because of its affordable pricing and simple integration with other platforms like Google Ads and Bing Ads Manager.

5.Taboola

Taboola enables publishers to increase readership, monetize their websites with native ads, and increase user engagement. Readers are directed to additional content that might be of interest to them by advertisements that appear to belong on the page. Additionally, based on the reader's previous choices, it makes reading recommendations for articles.

User satisfaction is given priority because users can reject or filter out content. Publishers looking to monetize their mobile sites may find the network especially useful because of its emphasis on native advertisements.

Highlights of Features

The features of Taboola were created with the intention of maximizing platform monetization, audience engagement, and content creator discovery. The essential traits are as follows:

Publishers can use editorial feedback to improve the content of their websites by using A/B testing.

• By connecting publishers with other websites that receive comparable amounts of traffic, Taboola facilitates an audience exchange.
• Depending on how each reader uses the site, publishers may modify their experience.
• The best options for monetizing mobile platforms are sponsored content and native advertisements because they give users access to the largest native advertising marketplace.

CONS AND PROS

Pros

• Mobile monetization is highly effective.
• a lot of documentation.
• enables exposure to a large audience, increasing brand recognition as a result.
• Retargeting and targeted audience identification.
• Publishers may keep track of statistics like visitors and sign-ups.

 Cons

• The advertisement can occasionally appear spammy.

OUR FAVORITE THINGS

According to TrustRadius, customers are pleased with the site's user-friendly design and helpfulness of the customer service representative.

6. Propeller Ads

Propeller Ads, an advertising network based in the UK, promises its publisher partners the highest CPM rates available. Visitors from the United Kingdom, the United States, and Canada are given priority when it comes to paying the highest cost per thousand impressions (CPM) rates. 

Larger publishers are drawn to CPM networks like Propeller Advertising because they offer revenue that is not dependent on clicks. It has worked with more than 150,000 publications since its launch in 2011.

With the help of the proprietary algorithm, publisher and advertising compatibility can be improved. Additionally, it is a self-service advertising system.

ADVANTAGES HIGHLIGHT

• Completeness: Propeller Ads claims to be able to monetize any content on your website.
• Propeller Advertising developed Adblock Bypass as a way to monetize ads that users block or filter out by serving less intrusive ads in their place.
• Ads that require a user to "click under" or "pop under" them cause the window to be maximized. Revenue growth may result if this enables marketers and publishers to comprehend the goals of their target audience.
• Anyone looking to monetize their mobile content should definitely use push notifications. If push alerts are displayed, more people might visit websites and other relevant content.

You can select from a variety of ad types, including pop-under ads, native ads, interstitial and push-up ads for mobile devices, and banner advertisements.

CONS AND PROS

Pros 

• places that are simple to get to. 
• There are numerous varieties of advertisements available.
• Due to the low bar, making a payment is simple.
• individualized targeting choices 
• No PV necessary 

The amount of traffic is not a requirement for joining the network.

Cons

• the user experience declining 

OUR FAVORITE THINGS

Users who have reviewed the service on g2.com claim that if you have enough traffic, the low payment threshold is easily reached. It's good that withdrawal times are quick. The level of customer service is frequently contested.

Added benefit: Amazon Associates

This is an affiliate network rather than an advertising network. The cloud-based services help publishers create and monetize their websites and blogs, increase brand recognition, and broaden their digital footprint. 

Publishers can purchase and manage online advertising because there is a market for it. Its formation in 2009 can be used to determine where it came from. If you click here, you might gain a deeper comprehension of this system.

ADVANTAGES HIGHLIGHT

• numerous commercial goods
• Chrome add-on
• Making decisions is made simple thanks to a dashboard that combines all necessary information.

CONS AND PROS

Pros

• The pages load instantly.
• The integration process was very simple.
• The benefits of that one sizable, united market!

Cons

• Visitors are less likely to make a purchase if your website is not written in English.
• When your blog draws Amazon customers, it works well 

WHAT WE LIKE THE MOST 
Absolutely no traffic requirements. Every sale earns you money!

Frequently Asked Questions

WHAT DIFFERS BETWEEN CPC AND CPM?

Cost per click (CPC) and cost per thousand impressions (CPM) are two terms that refer to different pricing models used in online advertising campaigns like those provided by Google Adsense. 

In CPC campaigns, advertisers are charged every time a user clicks on their ad, whereas in CPM campaigns, advertisers are charged every time an impression or view is produced from an ad, whether or not a user clicks on it.

WHAT TYPE OF MINIMUM TRAFFIC IS REQUIRED ON AVERAGE TO USE AN ADSENSE ALTERNATIVE?

There is nothing quite like average numbers, to be honest. Each publisher has unique requirements, some of which may need to be manually investigated.

Earn at least 100,000 organic monthly page views before applying to any of these alternatives if you want to be safe.

HOW MUCH REVENUE CAN A ADSENSE ALTERNATIVE PRODUCE?

Different payment models are used by ad networks; some pay per impression, while others pay based on clicks, or a combination of the two. In our experience, traffic from the USA, Canada, and the UK can bring in an average of $5 to $20 CPM.

The amount of money that publishers make is largely based on the volume of traffic they receive, as well as the market they serve ads in. Due to higher CPCs (cost per click), websites that deal with finance topics, for instance, typically earn more than those that deal with lifestyle content.

High-quality targeted content will also aid in increasing the profits from these ad networks.

DOES USING AN ADSENSE ALTERNATIVE CARRY ANY FEES?

It occasionally exists!

Flat-rate subscription or setup fees are one type of charge that is frequently associated with AdSense substitutes.

These fees can vary greatly depending on the specific ad network you select, but they typically cover the costs related to setting up accounts, creating campaigns, etc. on the platform. As part of their services, some platforms also charge extra monthly maintenance or support fees.

TIP: Speak with representatives from different ad networks directly to learn more about their pricing structures and inquire about any potential discounts or exclusive deals available to brand-new clients. Many businesses provide incentives to publishers who join and commit to long-term business relationships!

Final Reflections

Alternatives to AdSense give publishers the chance to boost their earnings and supplement or completely replace AdSense income. Although there are limitations on the kinds of advertisements that can be used, these networks typically offer a wide variety of options for both publishers and advertisers.

The volume of traffic necessary to use an alternative and the amount of revenue produced vary greatly. However, publishers can frequently succeed using sources other than AdSense if they conduct thorough research and choose the right ad network.