Best Practices for Setting Up & Billing A Google Ads Account

 One of the most important steps in setting up your Google Ads account is to confirm that the billing profile is configured properly. The pricing system has changed along with the numerous changes to the Google Ads user interface (UI) over the past few years. You may get your billing setup precisely by following these instructions, which will also guarantee that your advertising never go offline because of payment troubles.

PRO TIP: If a third party, such as an agency or a contractor, is managing your account, we strongly advise that you set up your own account and billing profile rather than letting them do it for you. Additionally, utilize your company's domain email (not a Gmail or other address to do it). Because claiming ownership of a billing profile created outside of your domain is quite difficult, doing this now will save you a ton of time and hassle in the future. Future you will be grateful!

You can add your billing information for the first time after setting up your Google Ads account by doing the following:

1.When logged into your Google Ads account, select Settings from the Billing section by clicking on the Tools and Settings wrench icon in the upper right corner.

2. Enter your company information as directed, then click Continue.

3. Type in your payment information. Invoicing is only available if your business is at least a year old and you spend a minimum of $5,000 per month for the US; amounts vary for other countries. You can choose to use a credit or debit card, a PayPal account, or a bank account.

Remember that the currencies you can select from depend on the nation where your billing address is located. Review and accept the Google Ads Terms and Conditions by following the steps.

4.Click Activate and Submit.

Your campaign will start receiving clicks as soon as these procedures are finished and it is online. You will receive clicks and then be charged for them because Google charges for clicks in arrears. Until the account develops a payment history, new accounts are normally charged in $100 increments, which are subsequently gradually increased to $500. After a few months of operation, you can ask that the charging threshold be raised to a level that suits your needs.

ALWAYS ADD A BACKUP PAYMENT METHOD TO YOUR PAYMENT PROFILE, PRO TIP. Having a backup payment method is beneficial in case your primary one is rejected due to loss, fraud, or cancellation. The backup way will be available to ensure that the advertising do not go offline if the primary method cannot be charged for some reason.

You must add them to your payment profile in order for them to manage your billing and payment options if you choose to engage a digital marketing firm like JumpFly to manage your Google Ads account. To accomplish this, take these four steps.

1. After logging into your Google Ads account, select Settings from the Billing section by clicking the Tools and Settings wrench icon in the top right corner.

2. Scroll down and click on + Add a new contact in the Payments contacts section.

3.Enter the contact details, and select the email preferences. To make sure we stay informed, we often ask clients to set us up to receive any payment-related emails.

4.After you've finished, the user you added will get a confirmation email that they must click and accept in order to use the system.

To avoid future problems, setting up a new Google Ads account can be challenging. The key is to confirm that you have set up and control your account and billing profile correctly.